WPP Media, rebranded from GroupM in May 2025, is a global advertising and media services company owned by WPP plc. Founded in 2003 to consolidate Mediaedge:CIA and Mindshare Worldwide, it is headquartered at 3 World Trade Center in New York, with operations across Asia, Australia, North America, and EMEA. The company employs approximately 20,000 people across 120+ offices and includes agencies Mindshare, Wavemaker, and EssenceMediacom. WPP Media combines media planning and buying with creative services for major global brands. The company is transforming into an AI-first collective around Open Media Studio, a unified platform. It leads in brand safety, diversity-focused media investment (supporting Black-owned, AAPI, Hispanic, and LGBT media), and environmental responsibility through carbon offsetting.
WPP Media cultivates a culture centered on openness, optimism, and extraordinary thinking. The company emphasizes breaking down traditional agency silos and fostering collaboration across its global network. Leadership encourages entrepreneurship and experimentation, empowering teams to innovate and take calculated risks. The organization prioritizes diversity, inclusion, and environmental sustainability as core values reflected in its recent restructuring and strategic initiatives.
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