Commercial Manager - Bakery & Delicatessen

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BUSINESS INTRODUCTION
Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 43,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day.

JOB TITLE
Commercial Manager - Bakery & Delicatessen | MAF Retail | Head Office Kenya

ROLE SUMMARY
The Commercial Manager is responsible for managing the commercial performance of the bakery, pastry, deli, and dairy departments. The role focuses on driving sales, improving profitability, and ensuring strong product availability while maintaining high standards of freshness, quality, and food safety. It includes planning promotions, managing stock and suppliers, controlling waste, and analyzing sales performance.

ROLE PROFILE

  • Develop and execute category strategies to grow sales, market share, and customer loyalty across fresh food departments.
  • Define pricing, promotion, and assortment strategies based on customer insights, seasonality, and market trends.
  • Optimize category profitability through margin management, waste reduction, and cost control initiatives.
  • Lead demand forecasting and inventory strategy to balance availability, freshness, and stock efficiency.
  • Build and manage supplier partnerships to secure quality products, competitive pricing, and innovation pipelines.
  • Analyze market performance and KPIs to identify growth opportunities and drive data-led decisions.
  • Drive customer experience strategy through product presentation, freshness standards, and in-store execution.
  • Align cross-functional teams (operations, supply chain, marketing) to deliver consistent commercial execution and business targets.


REQUIREMENTS

  • Bachelor’s Degree in Business or relevant
  • 5 – 10 years in commercial field
  • Experience in sourcing for bakery and delicatessen is a MUST
  • Strong business communication and presentation skills


WHAT WE OFFER

  • At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
  • Work in a friendly environment, where everyone shares positive vibes and excited about our future.
  • Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.