Location: Remote
Duration: 6 month
Pay Rate: $ 45-50/hr (DOE)
The Lifecycle Operations Specialist is responsible for executing marketing campaigns end-to-end across Square's owned lifecycle channels, including email, in-app, push, and SMS. This role partners closely with Product, Creative, Localization, Legal, Analytics, Engineering, and Marketing teams to deliver high-quality campaigns on schedule.
The ideal candidate is highly autonomous, detail-oriented, and comfortable working in a fast-paced environment with minimal oversight. This person will quickly ramp on the organization's marketing technology stack and independently manage complex campaigns, troubleshooting, QA, audience execution, and stakeholder communications.
Key Responsibilities- Build and deploy complex, multi-message marketing campaigns for global audiences using Iterable and supporting platforms.
- Execute audience syncing and segmentation using segmentation tools, data warehouse queries, CDPs, reverse ETL, or similar technologies.
- Own campaign QA processes and ensure all deployments meet lifecycle marketing standards before launch.
- Troubleshoot campaign issues, including template rendering, audience targeting, event triggers, and delivery failures.
- Execute urgent and time-sensitive communications, including SEV emails and compliance notifications, with accuracy and urgency.
- Support international campaign execution across multiple locales and coordinate with localization teams.
- Partner with Product, Creative, Localization, Legal, Analytics, Engineering, and Marketing teams to manage campaign timelines and deliverables.
- Proactively communicate campaign status, timelines, risks, and blockers to stakeholders.
- Maintain channel health by enforcing frequency caps, suppression rules, subscription requirements, and other lifecycle guardrails.
- Participate in the triage and resolution of campaign and operational issues.
- Support capacity planning by managing campaign intake volume and communicating expected timelines to stakeholders.
- Manage multiple campaigns simultaneously while maintaining high standards for accuracy and execution.
- 5-7 years of experience in email marketing, campaign management, marketing operations, lifecycle operations, or a related field.
- Hands-on experience with email service providers (ESPs) or marketing automation platforms; Iterable strongly preferred. Experience with Braze, Salesforce Marketing Cloud, or similar platforms is acceptable.
- Experience with audience segmentation tools, data pipelines, CDPs, reverse ETL, or similar technologies.
- Working knowledge of data warehouses and audience data, including Snowflake, Hightouch, or comparable platforms.
- Strong understanding of customer or merchant lifecycles across all stages.
- Ability to work independently with minimal oversight in a fast-paced environment.
- Exceptional attention to detail and strong quality assurance instincts.
- Proven ability to collaborate with creatives, engineers, analysts, product managers, and marketing stakeholders.
- Working knowledge of HTML, including basic edits, Handlebars/template logic, and conditional content.
- Strong project management and organizational skills with the ability to manage multiple campaigns and competing priorities.
- Ability to write basic SQL queries.
- Experience with Snowflake, Looker, or Hightouch.
- Experience with A/B testing and marketing experimentation.
- Familiarity with template management systems.
- Experience working within a large, matrixed organization or at significant scale, including environments with 100M+ profiles.
- Experience managing urgent or time-sensitive communications in high-stakes environments.
Marketing Platforms: Iterable, Braze, Salesforce Marketing Cloud
Data & Audience: Snowflake, Hightouch, CDPs, reverse ETL, segmentation tools
Analytics: Looker, SQL
Channels: Email, In-App, Push, SMS
Technical: HTML, Handlebars, conditional content, event triggers
Core Skills: Campaign execution, QA, troubleshooting, lifecycle marketing, project management, stakeholder communication