Core Tasks Editing and Rewriting: Fix typos, smooth out clunky sentences, and ensure the tone fits the audience. Planning and Strategy: Build content calendars, assign topics to writers, and align pieces with business goals. SEO Optimization: Add relevant keywords and links so pages rank higher in search results. Fact-Checking: Verify data, names, and claims before publication. Teamwork: Work alongside graphic designers, marketing staff, and writers to finish projects.