Employer Brand Manager

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. 

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. 

Join us and play your part in making life’s moments mean a little more.

About the Function: 
   
Global Business Operations keeps our business moving, connecting markets, streamlining processes and keeping everything running smoothly at scale. 

With teams across Bangalore, Budapest, Bogotá, Gurugram, and Manila, GBO delivers the essential services that support our day-to-day performance, from finance to operations and beyond. It’s a truly global environment, where collaboration across time zones and cultures is part of everyday life. 

You’ll gain exposure to different markets, build skills for the future and develop a broad understanding of how a business operates at scale. It’s a great place to learn, grow and see the bigger picture. 

About the role:

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, including Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose shapes how we perform, grow, and create shared value for our people, our communities and our business.

Team

Our Human Resources (HR) team brings together extraordinary people to help us build relevant brands and become the best-performing, most trusted and respected consumer products company in the world. We champion an inclusive, collaborative culture where diverse perspectives are valued and empowered.

Sitting within our Talent Acquisition (TA) team, this role is embedded within a market or function and plays a critical part in attracting, engaging and hiring talent with the capabilities we need to win today and in the future. You’ll work closely with local Talent Acquisition and HR teams, while staying connected to our Employer Brand agenda through a dotted line into the Global Head of Employer Brand.

Showcasing our people and the varied career experiences they have with us, helps us stand out, compete for talent and strengthen our employer reputation.

Opportunity

This is a hands-on, market-facing role responsible for activating our Employer Value Proposition (EVP) in your region, market or function. Reporting into Talent Acquisition Leadership, you will lead the development and execution of locally relevant employer brand and attraction strategies aligned to business and hiring priorities.

You’ll combine global brand consistency with local insight to create compelling, culturally relevant content and campaigns that resonate with diverse talent audiences. You’ll play a key role in shaping how we compete for talent in your market, translating business priorities into targeted, insight-led attraction strategies that deliver real impact.

You’ll bring a strong understanding of digital channels, evolving search behaviours including GenAI and AI-driven search, and the power of storytelling and employee advocacy to engage talent at key moments that matter.

Responsibilities

Strategy & Advisory

• Act as a trusted advisor to Talent Acquisition and HR leaders, translating hiring priorities into targeted employer brand and attraction strategies.
• Align local activity with global employer brand direction, ensuring consistency while adapting to market needs.
• Support delivery of critical hiring and business growth priorities through targeted employer brand and attraction initiatives.

Content & Storytelling

• Bring Diageo’s EVP to life through compelling, locally relevant content that amplifies our people’s stories and engages diverse talent audiences.
• Drive employee advocacy within your market, increasing authentic storytelling and content amplification across networks.

Channels & Campaigns

• Develop and execute market-specific channel strategies across digital platforms, from social media to our careers site.
• Deliver multi-channel attraction campaigns to support critical hiring needs and talent pipelines.
• Manage local agency partnerships where required.

Performance & Optimisation

• Use data and insights to measure effectiveness, optimise performance and demonstrate ROI of employer brand and attraction activity.
• Stay ahead of trends in employer branding, digital channels and talent behaviour, applying insights to continuously evolve strategies.
• Act as a brand guardian, ensuring all external communications are high-quality, consistent and aligned with Diageo standards.

This is an opportunity to combine creativity, data and commercial impact to shape how

we attract talent to Diageo as a global employer.

Requirements

• Proven experience in Employer Branding, Recruitment Marketing or Talent Attraction, ideally within a complex, matrixed or global organisation.
• Demonstrated success in developing and delivering impactful, locally relevant employer brand or attraction strategies.
• Strong understanding of digital channels, content strategy and audience engagement, with the ability to translate insight into action.
• Experience using data and analytics to inform decisions, optimise activity and demonstrate impact.
• Confident stakeholder manager with the ability to influence and build relationships across multiple levels and functions.
• Strong sense of ownership, with the ability to manage multiple priorities and deliver at pace.
• Creative and solutions-oriented, with a sharp eye for storytelling and content quality.
• Strong awareness of industry trends and emerging technologies, including GenAI and evolving search behaviours.
• Agile and adaptable, comfortable navigating change in a fast-moving environment.
• Collaborative team player with strong project management skills and experience delivering multiple initiatives simultaneously.

Working with us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. 

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including: 

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. 

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. 

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. 

Ready to bring your best? This could be your opportunity. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. 

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.