84.51˚ Llc

84.51° is a data analytics and marketing technology company founded in 2015 and owned by The Kroger Co., one of the largest grocery retailers in the United States. Based in Cincinnati, Ohio, the company employs approximately 2,500 people and specializes in consumer insights and data-driven marketing solutions powered by Kroger's extensive loyalty program database. The company serves retailers, consumer goods brands, and marketing partners seeking to understand consumer behavior and optimize campaigns using real transaction and behavioral data. As a key strategic subsidiary of the publicly traded Kroger Co., 84.51° has access to one of retail's most comprehensive consumer datasets, positioning it as a significant player in retail analytics and martech. The company bridges Kroger's grocery operations with advanced analytics capabilities, enabling data science across both internal innovation and external client services.