GOAT Group

GOAT Group is a peer-to-peer marketplace platform for buying, selling, and trading authentic sneakers and streetwear, founded in 2015 by Eddy Lu and Deon Joseph. Based in Los Angeles, California, the company has grown to become a leading player in the secondary market for collectible footwear and apparel. Operating as a privately-held company with approximately 1,000 employees, GOAT serves a global community of sneaker enthusiasts, collectors, and fashion-focused buyers. The platform distinguishes itself through rigorous authentication services and a focus on community trust in the resale space, addressing a key pain point for buyers of high-value collectible footwear. The company has achieved significant capital investment and rapid growth in the expanding sneaker resale market. GOAT connects authentic sellers and buyers while maintaining platform integrity through expert verification.

Culture

GOAT Group operates as a growth-focused, youth-oriented company deeply rooted in sneaker and streetwear culture. The company prioritizes authenticity and community engagement, attracting employees passionate about the sneaker ecosystem and secondary markets. As a fast-growing marketplace, the culture emphasizes innovation in e-commerce, data-driven decision-making, and direct connection to global collector communities. The mission-driven approach centers on democratizing access to collectible footwear and building trust in the resale market.

  • Youth-oriented culture rooted in sneaker and streetwear authenticity
  • Growth-focused environment with emphasis on data-driven decisions
  • Direct connection to global collector and enthusiast communities
  • Mission-driven approach to democratizing access to collectibles

Industry

Consumer Tech

Hiring velocity

3 open now, 3 first appeared in the last 30d.

Open roles

Title Location Posted
Fulfillment AssociateFontana, California, United States2d
Head of Supply, OperationsRemote — USA4d
Digital Authentication AssociateRemote — USA4d
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