Iterable

Iterable is a customer communication and marketing automation platform founded in 2013 by Justin Lee and Andrew Boni in San Francisco. The company provides a cross-channel messaging platform enabling personalized communications across email, SMS, push notifications, in-app messages, web, and other channels. With 1,100 employees, Iterable serves ecommerce, SaaS, media, and travel companies seeking to optimize customer engagement at scale. The platform has become a category leader trusted by companies ranging from startups to Fortune 500 enterprises, and went public in October 2024. The company differentiates itself through segmentation, real-time personalization, and technical flexibility designed for data-driven marketing teams.