Showpad

Showpad is a sales enablement platform that helps enterprise sales teams manage, organize, and deliver sales content, proposals, and presentations. Founded in 2010 by Toon Brants and Kristian Ghag, the company is headquartered in Ghent, Belgium and serves global customers across various industries. The platform enables sales reps to access and present on-brand materials, customize proposals, and track engagement during customer interactions. Showpad competes in the sales productivity and enablement software market alongside vendors like Seismic and Highspot, addressing the need for centralized content management and collaborative selling tools for field sales teams.