SMCP is a publicly listed French luxury fashion group headquartered in Paris that operates three distinct contemporary apparel brands: Sandro, Maje, and Claudie Pierlot. Founded in 1984 by Evelyne Chehade with Sandro, the group expanded through the creation of Maje (1991) and Claudie Pierlot (2000), consolidating under the SMCP holding company. With approximately 3,700 employees, SMCP maintains major operations across Europe, North America, and Asia, with particular strength in China and Japan. The company is listed on Euronext Paris and positions itself at the intersection of design-forward contemporary fashion and accessible luxury, leveraging French heritage and craftsmanship to serve discerning customers worldwide.
SMCP operates as a design-focused luxury fashion organization where creative excellence and brand identity drive decision-making. The company cultivates a multinational, cosmopolitan environment that values contemporary aesthetics alongside French fashion heritage, attracting professionals who appreciate design craftsmanship and brand storytelling. With ongoing expansion in Asian markets while maintaining European operational roots, the organization balances global ambition with a collaborative, design-centric workplace culture that prioritizes visual and creative innovation.
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