Tamara

Tamara is a Buy Now, Pay Later fintech platform founded in 2020, headquartered in Riyadh, Saudi Arabia. The company operates across the Middle East and North Africa, providing flexible payment solutions that allow consumers to split e-commerce purchases into interest-free installments. As a private company, Tamara offers an alternative to traditional credit in regions where conventional banking infrastructure is limited. The platform helps online retailers improve conversion rates while expanding access to consumer credit. Tamara has secured venture funding to support expansion across the MENA region, positioning itself as a key player in digital payments and financial inclusion.