Trendyol Group

Trendyol Group is a Turkish e-commerce platform founded in 2010 by Demet Sabancı Koç and Şafak Gümrükçü. Based in Istanbul, the company operates a major online marketplace serving customers across Turkey and other regional markets including Georgia and Azerbaijan. Trendyol became one of Turkey's largest e-commerce platforms and attracted significant investment, including from Alibaba Group, which took a majority stake. The platform provides a wide range of consumer goods including fashion, electronics, home goods, and more, operating as a marketplace connecting merchants with consumers. As a leading regional e-commerce player, Trendyol has expanded beyond Turkey to serve broader emerging market audiences, positioning itself as a key player in digital commerce across its operating regions.