Varicent

Varicent is a sales performance management and revenue intelligence software company founded in 2001 and headquartered in Toronto, Canada. The company specializes in incentive compensation management, sales analytics, and performance enablement tools for enterprise organizations. Varicent was acquired by Salesforce in 2021 and now operates as part of Salesforce's Revenue Cloud offerings, integrating compensation planning and sales intelligence capabilities into Salesforce's broader CRM ecosystem. The combination enables sales leaders to align compensation strategies with business objectives, optimize team performance, and drive revenue outcomes through data-driven insights and automated analytics.